Leadership That Moves the Soul

● Preface/ To Embrace Leadership of Sincerity and Authenticity·9 Part I Customers Are To Be Created 22 The Recession and What Business Leaders Can Do 26 Criticizing Economics 30 The Importance of Business and Strategy 33 Pricing: The Key to Business Success or Failure 37 Innovate Every Day 42 Do Not Blame the Circumstances 46 Pessimistic Optimists Are the Ones to Survive 51 Leadership That Moves the Soul 55 Let the Mind Rule the Body 59 The Answer Comes First 63 Be Humble and Humble Again 67 Utilize Discrimination 72 Understand Your Bank in Depth 76 Think Flexibly 80 Fear Failure 84 Do Not Fight the Super Powerful 88 Part II Expand Your Core Customer Base 94 Suppliers Are Important Partners 98 It Is the Era of “Seven Parts Hard Work, Three Parts Fate” 102 Improve Your Business Acumen 106 Heal Yourself 110 Make Your Attitude Clear 114 Arm Yourself with Desperation 119 Economic Conditions and Corporate Responses 123 Owner Management vs. Professional Management 128 People Are the Answer 132 Give Meaning to Time 136 How Is Your Dream Doing? 141 Pioneer Your Own Path 146 How Business Leaders Teach Their Children 151 In Defense of Cho Hyun-ah 156 Employees Are Not Subjects of Management 161 The Difference Between Truth and Fact 165 Part III A Model of Entrepreneurship 172 The Importance of an Advisor 177 Freshwater Fish That Went to the Sea 182 Definition of Business Consulting 187 Aim for the Absolute Advantage 191 The Devil’s Temptation 196 Clear Your Mind 201 Interest Rate Fluctuations and Changes in Business Conditions 206 How to Succeed in a Business Partnership 211 Keep Yourself on Guard 216 The Objective Comes Before the Goal 220 The Trap of Leverage 225 Religion and Business 230 Lessons of “Penny-Wise, Pound-Foolish” 235 Don’t Be Negligent Just Because Something Is Trivial 240 Wisdom Is More Important Than Knowledge 245 The Strong Avoid Fights 250 Part IV Compete with the Customer 256 Despair Is Not My Word 261 Continuity 266 A True Friend 270 The Moon That Never Wanes 275 Aim for Ideal Realism 280 Problems Bring Opportunities 285 The Weight of Words 290 The Future of Tesla 295 Arrogance Is Sure to Lead to Defeat 300 The Foundation of Management Is Survival 305 Still, Trust People 310 Weep Together, Rejoice Together 315 The Past Never Returns 320 Learn How to Lose Wisely 325 Wishing for a Higher Leap for Bank of Hope 330 There Is No Winter in the Seasons of Life 335

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