Essential English for business communication

책 소개

Essential English for Business Communication is the ideal course for students who aspire tosucceed in the international business world. With English becoming increasingly prevalent as alingua franca for international companies all over the globe, the demand for employees with highprofessional English competency has become an essential asset for driven business people thatare non-native English speakers. This course is a perfect starting point for beginner-level Englishlanguage learners to build a firm foundation of the vocabulary and expressions needed to functionin the English-speaking business world.Essential English for Business Communication is organized to gradually build learners’ confidencein twelve common business communication contexts. Focusing on professional formal and informalbusiness expressions, useful business vocabulary, and authentic situations, this course will first focuson the simple act of chatting with colleagues in a professional setting, followed by office technologydiscussion, the delegations of tasks in the office, telephoning skills, effective meeting language,and powerful presentation rhetoric. In the second half of the book, learners will discuss marketing,handle ordering supplies, practice negotiating, deal with money, gently complain and apologize,and correspond via email and letter writing. It is recommended by the authors that professors andlearners follow the text in order from chapters 1-12 in order to progress in level of difficulty. Withthe completion of this course, learners will be prepared to communicate effectively in a wide varietyof business English situations.Each chapter consists of four main parts:Key Expressions give learners 30-40 native expressions used every day in the English-speakingbusiness world. This is the core of every chapter, as learners will use these expressions to completea variety of realistic exercises.Real Communication gives learners exposure to authentic-style dialogues, meetings, presentations,and email to demonstrate how the key expressions are commonly used. Presented as listeningpractices, learners can solidify expressions in the proper contexts along with comprehensionquestions and summaries.Try it Yourself gives learners an opportunity to utilize the key expressions and vocabulary forthemselves in a guided but challenging activation activity. With many response options possible,learners can practice repeatedly in order to generate authentic usage of a variety of key expressions.Reinforcement Review is an essential element to any comprehensive text-based EFL course. Bypracticing with a wide range of challenging activities that implement the key expressions, learnerscan even further reinforce what they’ve learned.In addition:Every chapter features an inviting warm-up activity to get learners started, useful “Real BusinessEnglish” notes on expressions to give learners native-speaking insider knowledge, and a helpfulanswer key to wrap up the learning experience.

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