Nongshim, history of K-ramyun

Greeting 004 Congratulatory Address 008 1. Who Is Nongshim? • Shin Ramyun Is Nongshim 012 • Nongshim: Sharing the Taste of Korea with the World 015 • Nongshim: Enjoying a “Delicious Life” with the World 016 2. The Founder’s Story 1) Shin Choon-ho’s Vision and Philosophy • Shin Choon-ho, the “Ramyun King” 021 • The Value of Truth 023 • The Spirit of “Jaeng-i” (Restless Drive) 025 • A Spirit Grounded in Practicality 030 • Nongshim Is the Heart of Heaven 032 • Food Is Life 034 2) The Dreams and Challenges of a Young Shin Choon-ho • Birth and Early Life 038 • A Meaningful Contributing to the Nation and Society 042 • A Bold Step Towards the Ramyun Business 045 3. The History of Nongshim 1) The Difficult Path of a Latecomer • Company Establishment 050 • First Product Development 052 • A Crisis After Just Four Years 053 • Only New Product Development Could Save the Company 054 2) Spreading the Wings of Growth • Changing the Company Name to “Nongshim” 059 • Leading the Paradigm Shift from Quantity to Quality 062 • Reaching the Top of the Industry 067 • Construction of a State-of-the -Art Model Factory 069 3) Masterpiece: Shin Ramyun • Capturing Korea’s Spicy Flavor in a Bowl of Ramyun 074 • The Pros and Cons of the Premium Strategy 077 • Crowned the Best Instant Ramyun in the World 080 4) Expanding the Global Territory • Riding the Waves of Globalization 084 • Pioneering the Chinese Market 086 • Breaking into the Home of Ramyun: The Japanese Market 091 • A Major Leap into the U.S. Market 095 • Higher, Farther, Forward 099 4. Nongshim’s Business Portfolio 1. Ramyun Business 102 2. Snack Business 104 3. Beverage Business 106 4. Consumer Goods Business 108 5. Health Functional Foods Business 109 6. Smart Farm Business 110 5. Nongshim’s Global Network • North America 116 • China 118 • Japan 120 • Australia & Vietnam 122 Appendix • Nongshim’s Signature Products 126 • Company Milestones 146

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