The cultural meaning of North Korea's national symbols and its branding strategy

1. Introduction ················································································ 1 2. North Korea’s System of National Symbols ························ 7 A. System of National Symbols Defined by the Law ···························· 9 B. System of Expanded National Symbols ·········································· 10 3. Recontextualizing National Symbols during the Kim Jong-un Era ············································································· 17 A. Background for Recontextualizing National Symbols ····················· 19 B. Recontextualizing National Symbols Defined by the Law ·············· 24 C. Recontextualization of Expanded National Symbols ······················· 28 4. Branding Strategies for National Symbols ························ 37 A. Political Branding Strategy of National Symbols ···························· 39 B. Economic Branding Strategy of National Symbols ························· 45 C. Socio-Cultural Branding Strategy of National Symbols ················· 49 5. Conclusion ················································································ 55

출처: 국립중앙도서관 서지정보