내 아이디어로 창업하기

목 차제1장아이디어의 이해 1제1절 아이디어의 개념과 가치 ···················································································· 31. 아이디어의 개념 ··················································································································· 32. 아이디어의 가치 ··················································································································· 4제2절 아이디어의 원천 및 개발방법 ·········································································· 61. 아이디어의 원천 ··················································································································· 62. 아이디어의 개발방법 ··········································································································· 7제3절 아이디어의 평가·판단 단계 및 상품화 ······················································· 261. 아이디어의 평가·판단 단계 ······························································································ 262. 아이디어의 상품화 ·············································································································· 26제4절 현대사회의 창의적 아이디어 중요성 부각 ····················································· 281. 현대사회에서 창의적 아이디어의 의미 ·············································································· 282. 현대사회에서 창의적 아이디어의 중요성 ··········································································· 30제5절 최근 창의적 아이디어의 세계화 동향 및 성공사례 ······································· 321. 최근 창의적 아이디어의 세계화 동향 ················································································· 322. 창의적 아이디어의 성공사례 ······························································································ 32제6절 사례와 실습 ··································································································· 371. 알기 쉬운 사례 ·················································································································· 372. 실습 ···································································································································· 41제2장창업의 기본적 이해.53제1절 창업의 개념 ···································································································· 531. 창업의 정의 ························································································································ 532. 창업의 특성 ························································································································ 53제2절 창업의 기본요소 ···························································································· 541. 창업자 ································································································································· 542. 창업 아이템 ························································································································ 543. 창업자금 ····························································································································· 544. 그 밖의 요소 ······················································································································· 55제3절 창업 트렌드 및 창업형태 ··············································································· 561. 창업 트렌드 ························································································································ 562. 창업시 기업형태의 선택 ···································································································· 583. 창업의 형태 ························································································································664. 세대별 창업의 특성 ············································································································ 735. 여성·청년 창업의 열풍 ····································································································· 74제4절 창업에 있어 기업가 정신의 의미와 중요성 ··················································· 781. 기업가 정신의 의미 ············································································································ 782. 기업…

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