Science and technology services and globalization series

Part Ⅰ:Technology Chapter 1 Evolutionary Logic and Social Embedding of Technology 1.1 Historical differentiation and phased characteristics of the technical system 1.1.1 Pre-industrial era: the "human embedded" communication mechanism of empirical technology 1.1.2 The extension path of industrial Revolution and standardization of systematic technology 1.1.3 Integration and platform-based communication structure in information society 1.1.4 Transition to the "post-platform era": The distributed intelligence trend of technology communication 1.1.5. Re-differentiation in the Era of Algorithm: Intelligent and personalized communication mechanism 1.1.6. Cross-border integration and communication shift under the trend of differentiation 1.1.7 Summary: The basic logic from system evolution to communication embedding 1.2 Institutional support and cultural path in technological development 1.2.1 Types and historical evolution of institutional support 1.2.2 The influence of institutional structure on technology communication mechanism 1.2.3 Technology cognition and acceptance logic in cultural path 1.2.4 Path and typical mechanism of technological institutionalization 1.2.5 Interactive transformation mechanism between system and culture 1.3 Pathways and boundaries of technology embedded in social structure 1.3.1 Main paths of technology embedding 1.3.2 Main boundaries of technology embedding 1.3.3 Summary: Communication tasks of structural coordination and boundary management 1.4 Social Construction of Technological Cognition: From Elite Knowledge to Public Concepts 1.4.1 Elite attribute of technical knowledge and cognitive gap 1.4.2 Evolution of media technology and knowledge expression 1.4.3 Communication and negotiation mechanism of technical significance 1.4.4 Reconstruction of public role and generation of cognitive ability 1.4.5 Summary: Cognitive construction is the precondition of value communication Chapter 2 The generation logic and communication construction of technical value 2.1 Multi-dimensional composition of technical value: function, structure and symbol 2.1.1 Functional value: Technology as the embodiment of capability 2.1.2 Structural value: Technology as an extension of the system 2.1.3 Symbolic value: Technology as the carrier of cultural significance 2.1.4 Dynamic reconstruction and mutual transformation of multi-dimensional values 2.1.5 Summary: Understanding the multiple dimensions of technical value is the starting point of communication design 2.2 Social representation and communication image of technology 2.2.1 The construction logic and propagation motivation of social representation 2.2.2 The shaping effect of media form on technical image 2.2.3 Emotional projection and moral coding: emotional identification mechanism in images 2.2.4 Technical personification and stereotypical expression of role patterns 2.2.5 Regional differences in cultural context and technical representation 2.3.6 Summary: The construction of technical image is the starting point of communication value 2.3 The politicization of technological value and the logic of governance 2.3.1 The logical basis of technological politicization: from neutral tool to governance resource 2.3.2 Path and mechanism of technology embedding governance structure 2.3.3 Power configuration and reproduction of technical discourse 2.3.4 Construction and dissemination strategies of legitimacy in technological governance 2.3.5 Summary: The politicization of technology is an important shift in the communication value system 2.4 Summary: The construction and social acceptance of the dissemination of technological value 2.4.1 Technical value is a multi-dimensional superposition and dynamic generation of structural system 2.4.2 The generation of technical value is one of the core achievements of communication behavior 2.4.3 The communication mechanism determines whether the technical value can be accepted by the society 2.4.4 Technology communication should s…

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