BTS, art revolution
written by Jiyoung Lee, translated by Stella Kim, Myungji Chae, Chloe Jye Won, Shinwoo Lee
Parrhesia·2019-05-01
- 191쪽
- 123×190mm
- 예술
- KDC 104
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책 소개
Recently, a seven-member boy band from Korea called BTS has captivated the globe, forming the most massive and powerful fandom in history. The BTS phenomenon reaches far beyond the typical achievements of pop stars: as Jiyoung Lee illustrates, the changes that have been shown by BTS and their fandom ARMY are not confined to the music industry, but symptomatically shows significant sociocultural changes and revolutionary mutations in art, as well as a Zeitgeist or the political unconscious of the present age.Lee argues that BTS has made fissures in the oppressive hierarchical structure of existing society and analyzes the socio-critical implications of BTS’ lyrics as a kind of patricide on a social level. Their tendency toward horizontality is not limited to their message, but further inspires fans’ grassroots movements to bring about diverse sociocultural changes. Examining the relation between BTS and their fandom as well as BTS’ online-network-based art form through the concept of Gilles Deleuze, “Rhizome,” she further proposes novel concepts, “network-image” and “sharing value,” which are crucial to understanding the contemporary era’s art form based on the mobile network platform.
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Preface to English EditionIntroduction. BTS, their Revolutionary Implications and a New Form of ArtBTS Sweeps the GlobeSerendipity, the Encounter between BTS and ARMYBTS, a Revolution and a New Form of ArtThe BTS Phenomenon as a SeismographWhy I Write this BookPart 1. BTS Revolution Chapter 1. BTS Pulls the TriggerSociocritical Message in BTS’ Songs Dream a Different Dream, Dance a Different DanceForward with a Cheerful Ridicule!Patricide, the Dismantling of Established Rules and NormsSolidarity to the Universe beyond the Globe!Chapter 2. Deconstructing Social HierarchyHorizontal FantasySuccess Achieved by the I-ARMYCreations of Fans – Online ContentDisruption of Hierarchy Between LanguagesChange Begins Where the Established Orders are Incapacitated Chapter 3. Rhizomatic Revolution through Solidarity Rhizome: A Horizontal and Acentered SystemPrinciple of ConnectionPrinciple of Heterogeneity and MultiplicityPrinciple of Asignifying RupturePrinciple of CartographyMultiplicity of BTS-ARMY as War-MachineRevolutionary Praxis and the Cartography of HopePart 2. Network-Image as New Art Form Chapter 1. Structural Features of BTS’ VideosGeneral Features of the Music Video: Destruction of Narrative ContinuityOpen Structure of BTS’ VideosRepetition and Transformation of the SimilarSymbolism of ImagesOnline Installation VideosCross-Reference and Spectator ParticipationAdvent of the Network-ImageChapter 2. The Network-Image and Sharing ValueCharacteristics of the Network-ImageTechnological Development and Transformation of ArtSharing, Participation, Openness on Mobile Network PlatformActual mobility of the Spectator and Sharing ValuePrecursors to the New Form of ArtNew Form of Art, Democratization, and Hope Appendix. Beyond the Time-Image of Gilles Deleuze: the Network-ImageAdvent of a New Form of Art The Total System of Cinema Deleuze’s Attitude Toward the Electronic ImageAdvent of the Network-ImageRole of the New Art: Sharing ValueBeyond the Time-Image: the Third ImageTransforming or Overcoming Deleuzian Film-Philosophy with Spectatorship Bibliography
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