The making of 733

책 소개

The Dawn of BF and Project 733 BODYFRIEND and the Korean massage chair market started from absolute zero. Back in 2007, massage chairs were a rarity in Korea. The market relied entirely on a few imported Japanese models, meaning there was no domestic foundation for either technology or market. Against this backdrop, seeing how a Japanese massage chair could relieve physical discomfort and ease insomnia became a pivotal turning point. It became clear that these machines were not just convenience gadgets, but essential healthcare devices that could truly improve quality of life. This realization naturally led to a fundamental question: “Why can’t we build this value in Korea? Why must we depend on foreign technology?” This wasn’t just a passing thought. It became our defining purpose. We felt a clear urgency to bring this technology home and make it accessible to everyone. Beyond a mere business opportunity, we saw a chance to set a new standard for healthy living. We became convinced that our own technology could change daily lives. This vision soon turned into concrete action. Everything culminated on March 3, 2007. This date is far more than just a founding day. It marks the exact moment our determination to create an entirely new market became a reality.

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